A letter from our founder:
How We Got Here
The world has tipped just a little too far. We’ve put too much emphasis on money, and share-holder returns. And for the last 200 years it has undermined our care for anything beyond money. We’ve come to a point where organizations have made so many poor decisions that people are suing governments to help make drastic changes, they’re protesting in the streets, and yet, it ultimately comes down to us. The next wave of entrepreneurs and leaders to change how we do business for good.
The Triple Bottom Line
The triple bottom line is a concept that says we shouldn’t just look at profit to measure success, but should also include our impact on people, and the planet. We shouldn’t make decisions for one, without considering the other two, and I would go as far to say we shouldn’t ever put profit over the others.
How We Make a Difference
If our organizations, and everyone involved are making decisions that consider people and planet first we know that we will begin to clean up what’s been damaged. And as a marketing agency, we’re dedicated to helping others who have this mindset to succeed above those who are stuck in the old, profit-only-mindset.
When we ultimately reach a tipping point where the majority of organizations are making decisions with a triple bottom line approach, we know that we will begin cleaning up more than we are damaging. This is how we leave a legacy for our children, and generations to come.
Let us join you. Let us help you succeed in your value-based business or nonprofit and continue your leadership in your industry.
learn more about Joel’s work at https://joelmharrison.com