Marketing & Content Creation Services

We help you strategize and create content to build a following.
Work With Us

Making Change Starts with People

Are your customers or donors inspired by what you do? Absolutely! It’s people rallying together to make change happen. And you did that! They connected to YOU for a reason. How do you multiply that for other people and also keep those people around longer?

We help you achieve three important goals:

  • Retain your customers and donors and keep them inspired
  • Cultivate your followers into engaged customers and advocates
  • Get new customers to join you on your mission to make change

What do you do now that satisfies all three?

Relationship Marketing that Allow You to

Care and Inspire

When face-to-face with your supporters, you know exactly how to act. Grateful, caring, engaged, empathetic, energetic. And, you tell stories!

Why should their digital experience with you be any different? Our philosophy is built around the core principles of human interaction and relationships.

Successful social impact marketing means two things:

  • Consistency – as Simon Sinek says, building trust and relationships is about consistency, not one big gesture.
  • Empathetic Value – look through the eyes of a customers and follower to deliver content they would find valuable, entertaining, and informative.

But before we talk about tactics…

Our Framework

The Relationship Circle

This fundamental principle has nothing to do with marketing and everything to do with people. It’s all about what to say and who to say it to so you can inspire people to join your mission.

Most organizations are used to segmenting by demographics, but that’s only part of the puzzle. This framework pushes you to interact differently with your best friends, and strangers – which you would do in real life.

1. Advocates

These people are your best friends, quite literally they might be your best friends. Or perhaps just very motivated to help you, they’re your customers or donors.

2. Subscribers

Not unlike customers, these people may have been advocates that have disengaged. Or they might be social media followers who want to get more involved. We’re usually talking email as a tool here.

3. Followers

One level removed from email or direct mail subscriber is a social media follower. This relationship holds less weight than a subscriber but is a great starting point to building a relationship.

4. Acquaintances

The outer circle is people that have heard of you, they browsed your website, they saw a friends social media post, or an ad. They know OF you but lack either the emotional connection or the trust in your organization.

This framework guides all of the work we do, the strategy, the content creation the collaborations. We’ll work to get more people in your circle, move them closer to the centre, and work to keep them there.

Nonprofit Content Services

Communicate Effectively Through

Email Marketing

A done-for-you system to segment your list, and communicate with them in a thoughtful, relationship driven way. Built on MailChimp we’ll help you update your newsletter from a boring junk email to an engaging monthly magazine and create forms and incentives to get more people subscribed and connected with you.

Share Your Stories Through

Content Creation

If you don’t have the resources, or the expertise to write articles, create videos, podcasts, and infographics we’re here to help. You where so many hats, let us create for you so you can continue engaging people together to make change happen.

Share Your Stories Through

Content Creation

If you don’t have the resources, or the expertise to write articles, create videos, podcasts, and infographics we’re here to help. You where so many hats, let us create for you so you can continue engaging people together to make change happen.

Spread Your Message Through

Social Media Marketing

Stay top of mind and show up where your audience is. We’ll create consistent posts for you on your channels, created from your core content and unique posts designed to build relationships and inspire people to share.

Strategy and Team Growth Through

Consulting & Training

You might not have the expertise yet. But we’ll work through strategy together with you to decide the best course of action and train your team to manage the systems and create content. Nothing beats the passion of a team that implements a strategy they helped create. Your consultant is our founder, Joel Harrison.

Strategy and Team Growth Through

Consulting & Training

You might not have the expertise yet. But we’ll work through strategy together with you to decide the best course of action and train your team to manage the systems and create content. Nothing beats the passion of a  team that implements a strategy they helped create. Your consultant is our founder, Joel Harrison.

Work With Us

Start building long-term relationships with people who are excited about the change you’re making.

New Subscriber Gift: 38+ Resources to Help Create Stunning Emails

New Subscriber Gift: 38+ Resources to Help Create Stunning Emails

Subscribe to the Methodic Community emails to receive your free gift. A 7-day email series that walks you through the best tools and resources to make impactful email newsletters and campaigns. Everything from graphics, to legal, to writing - it's covered. Join today to see what's inside!

You have Successfully Subscribed!

Pin It on Pinterest

Share This