by Joel Harrison | Feb 9, 2019 | Content Strategy, Tips & Guides
We must always think of our own nonprofits from the outside first. Build your empathy muscle for what your donors, volunteers, and visitors see, hear, and feel when they interact with your organization. If someone went to your website, visited you at an event, and...
by Joel Harrison | Sep 4, 2018 | Content Strategy, Tips & Guides
You’d be lucky to have a board member who is on the cutting edge of marketing and media. Unfortunately, most of you aren’t that fortunate. Explaining an email newsletter might even be a hard task for some, let alone the intricacies of digital content marketing. Here...
by Joel Harrison | Sep 3, 2018 | Social Media, Tips & Guides
It’s been just over 2 months now since Instagram unveiled their new feature, Instagram TV. This has been the biggest update the platform has seen since it’s introduction of Stories – a feature that has since taken over Snapchat altogether. So we’ve had a little...
by Joel Harrison | Aug 27, 2018 | Email Marketing, Tips & Guides
Whether it’s a donor, a volunteer, or just a new signup on your website that subscribed to your newsletter, you should ALWAYS have an automated welcome email. Think of your website as your home. A friend just walked up to your front door, you stood there chatting for...
by Joel Harrison | Aug 23, 2018 | Content Strategy, Social Media, Tips & Guides
Most nonprofits are on Facebook, some have a Twitter account, you might even be playing around with Instagram. But do you feel guilty for not spending more time on all of them? Or being on the many others? Social media is a technology with some of the biggest upsides...
by Joel Harrison | Aug 6, 2018 | Email Marketing, Tips & Guides
I hate to say it, but the perfect number of nonprofit email campaigns doesn’t exist. I’m going to explain to you how we can get close, but there is no magic number. I asked a number of nonprofit communications professionals how many emails their organization sends. To...
