Articles
Tips and Guides __
6 Easy Ways to Create Consistent Nonprofit Branding
We must always think of our own nonprofits from the outside first. Build your empathy muscle for what your donors, volunteers, and visitors see, hear, and feel when they interact with your organization. If someone went to your website, visited you at an event, and...
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4 Ways to Explain to Your Board Members That Content is Key
You’d be lucky to have a board member who is on the cutting edge of marketing and media. Unfortunately, most of you aren’t that fortunate. Explaining an email newsletter might even be a hard task for some, let alone the intricacies of digital content marketing. Here...
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Is Search Engine Optimization Worth Your Nonprofit’s Time?
The Creative Nonprofit Podcast Episode 012 Subscribe on: iTunes | Stitcher I’ve been scammed more than once on SEO agencies in my work history. I don’t mean they intentionally were seeking to give me nothing for my money - but you definitely need to be careful of...
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Philip Manzano: Tech Audits and Persuading Your ED or Board to Invest – 011
The Creative Nonprofit Podcast Episode 011 Subscribe on: iTunes | Stitcher In this episode I had the pleasure of interviewing a brilliant friend from Vancouver, Phil Manzano, on The Creative Nonprofit podcast. When I first met Phil at a meetup earlier this year, I...
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What’s This? – Announcing The Creative Nonprofit Podcast Ep 1
Download Episode Now Welcome to The Creative Nonprofit podcast! I’m so excited you’re here. I’ve been thinking about this for so long, and am thrilled to get it going. I know the power of podcasts very personally. It’s really how I got my start into marketing. I used...
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Who Wants to Meet Up in Vancouver?
I never thought I would be the person to attend a meetup with strangers, let alone start one myself. But as I’ve learned to come out of my introversion in the past couple of years, I’ve had some great experiences at meetups and can see so much value in people coming...
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Building a Content Mindset in Your Nonprofit – TCN010
The Creative Nonprofit Podcast Episode 010 Subscribe on: iTunes | Stitcher Many people assume that creating content has to take a ton of effort. In fact, I think creating impactful content is largely 2 key aspects that are more internal. And at the end of this episode...
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How to Create Epic Welcome Emails – TCN009
The Creative Nonprofit Podcast Episode 009 Subscribe on: iTunes | Stitcher I looked at 41 nonprofits, of which, only 12 had newsletters and only 1 of those sent me a welcome email. I was completely blown away, and that’s part of the reason I wanted to do this podcast...
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Nonprofit Storytelling on Social Media – TCN008
The Creative Nonprofit Podcast Episode 008 Subscribe on: iTunes | Stitcher I’ve never felt so unprepared in my life. I’m the type to want to be really good at things and today I desperately tried not to let myself down. The triathlon I did last September, I completed...
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How to Get Exposure by Collaborating on Content TCN007
The Creative Nonprofit Podcast Episode 007 Subscribe on: iTunes | Stitcher So you’re just starting down this journey of content and marketing for your nonprofit. It’s hard. You’re creating articles, but you don’t have much of an audience. Just how are you supposed to...
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The Relationship Circle: My Framework for Content Strategy TCN006
The Creative Nonprofit Podcast Episode 006 Subscribe on: iTunes | Stitcher Dear podcast listener #4752, your attention is appreciated. Please donate. I’m joking of course. But when you think about your audience, and your donors as just numbers in your analytics,...
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5 Tips to Write Engaging Nonprofit Articles – TCN005
The Creative Nonprofit Podcast Episode 005 Subscribe on: iTunes | Stitcher What are we writing articles for? Your time is so precious in a nonprofit. Is it worthwhile to write articles? Regardless if there are only a handful or there are hundreds or thousands reading...
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Use Email as the Core to Your Nonprofit Marketing – TCN004
The Creative Nonprofit Podcast Episode 004 Subscribe on: iTunes | Stitcher For many of you, emails are an afterthought. Or they’re just a monthly effort to get a couple people to come back and donate. But I want it to be so much more for you. I want you to use your...
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Brainstorming Nonprofit Content Ideas So You Never Run Out – TCN003
The Creative Nonprofit Podcast Episode 003 Subscribe on: iTunes | Stitcher One of the biggest reasons nonprofits aren’t creating more content, is because they haven’t outlined it ahead of time. I know, I used to do this. If you’re tasked with “writing an article” or...
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3 Levels of Defining Your Nonprofit Audience – TCN002
The Creative Nonprofit Podcast Episode 002 Subscribe on: iTunes | Stitcher Every nonprofit has an audience. If you have donors, volunteers, or constituents, you have an audience. And that’s what I address in this episode of The Creative Nonprofit podcast - defining...
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What’s This? – Announcing The Creative Nonprofit Podcast Ep 1
Download Episode Now Welcome to The Creative Nonprofit podcast! I’m so excited you’re here. I’ve been thinking about this for so long, and am thrilled to get it going. I know the power of podcasts very personally. It’s really how I got my start into marketing. I used...
read more