Articles
Tips and Guides __
4 Ways to Explain to Your Board Members That Content is Key
You’d be lucky to have a board member who is on the cutting edge of marketing and media. Unfortunately, most of you aren’t that fortunate. Explaining an email newsletter might even be a hard task for some, let alone the intricacies of digital content marketing. Here...
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What Instagram TV Could Do For Your Nonprofit
It’s been just over 2 months now since Instagram unveiled their new feature, Instagram TV. This has been the biggest update the platform has seen since it’s introduction of Stories - a feature that has since taken over Snapchat altogether. So we’ve had a little bit of...
read moreNews & Stories __
What MailChimp’s New Tags Feature Means for Your Email Marketing
On July 25, 2018, MailChimp announced they will be adding a new feature, “Tags”. It will be replacing the current “static segments”, and is a fantastic supplement to the groups feature that many of us know very well. If you’re worried that you will have to do...
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Find Your Focus: What I Learned Volunteering at the Greater Vancouver Food Bank
The general perception is that nonprofits need more help. They need money, volunteers and there is an infinite amount of work to do. But in some cases, there is a different bottleneck. I came to this realization during my first time volunteering at the Greater...
read moreMethodic Updates __
Who Wants to Meet Up in Vancouver?
I never thought I would be the person to attend a meetup with strangers, let alone start one myself. But as I’ve learned to come out of my introversion in the past couple of years, I’ve had some great experiences at meetups and can see so much value in people coming...
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Why Does Methodic Content Exist?
Methodic Content is here to spread ideas that help people rally together to change our world. This is a new step for Methodic Content, a true focus that will define what we do for a long time to come. It will influence everything from the products and services we...
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How to Welcome Subscribers with Automated Emails in MailChimp
Whether it’s a donor, a volunteer, or just a new signup on your website that subscribed to your newsletter, you should ALWAYS have an automated welcome email. Think of your website as your home. A friend just walked up to your front door, you stood there chatting for...
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Social Media Overwhelm? Be Everywhere Without Losing Control
Most nonprofits are on Facebook, some have a Twitter account, you might even be playing around with Instagram. But do you feel guilty for not spending more time on all of them? Or being on the many others? Social media is a technology with some of the biggest upsides...
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Who Wants to Meet Up in Vancouver?
I never thought I would be the person to attend a meetup with strangers, let alone start one myself. But as I’ve learned to come out of my introversion in the past couple of years, I’ve had some great experiences at meetups and can see so much value in people coming...
read more
The Perfect Number of Nonprofit Email Campaigns to Send
I hate to say it, but the perfect number of nonprofit email campaigns doesn’t exist. I’m going to explain to you how we can get close, but there is no magic number. I asked a number of nonprofit communications professionals how many emails their organization sends. To...
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Why Does Methodic Content Exist?
Methodic Content is here to spread ideas that help people rally together to change our world. This is a new step for Methodic Content, a true focus that will define what we do for a long time to come. It will influence everything from the products and services we...
read more
What MailChimp’s New Tags Feature Means for Your Email Marketing
On July 25, 2018, MailChimp announced they will be adding a new feature, “Tags”. It will be replacing the current “static segments”, and is a fantastic supplement to the groups feature that many of us know very well. If you’re worried that you will have to do...
read more
What’s the Difference Between Static and Dynamic Content?
While most of what we focus on at Methodic Content is about content marketing, which generally means the consistent output of new content, long-form, short-form, social media, blogs, videos etc we can’t forget about the other type of website content. Blogs are what we...
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How to Connect Your Nonprofit Blog and Newsletter for Maximum Impact
Many nonprofits have a newsletter, some print, some email, but often the content from their blog does not cross over or connect, or they don’t have a blog at all. With a few simple changes, you can create a lot more content, make it more visible and have continuity...
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Find Your Focus: What I Learned Volunteering at the Greater Vancouver Food Bank
The general perception is that nonprofits need more help. They need money, volunteers and there is an infinite amount of work to do. But in some cases, there is a different bottleneck. I came to this realization during my first time volunteering at the Greater...
read more
Don’t Make This Big Mistake I Made With Nonprofit Blog Analytics
We all make mistakes. I’ve made this one, and it’s why I want to tell you how to avoid it. Back in my early days, I helped a company set up a new version of their website where the blog was integrated, but I didn’t set up the structure of URLs properly and now it’s a...
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